PORTFOLIO
previous work in:
SOCIAL MEDIA CONTENT • BRAND STRATEGY • WEBSITE EDITING• DIGITAL PRODUCTS
CREATING success
stories
My superpower is helping brands uncover what makes them special and translating that into storytelling and customer journeys that actually move people to action.
I believe connection is the most powerful driver of growth. That’s why every project I design is built with intention, sales psychology, and a clear path forward — not just beautiful ideas.
projects
Built a viral dessert brand from concept to seven figures in all-time sales.
Developed and executed comprehensive branding, digital marketing, and partnership strategies, resulting in $140K+ in first-year sales and consistent six-figure growth.
Managed all creative direction: logo design, packaging, social media, content creation, and email funnels.
Launched retail, wholesale, and mobile food-truck operations; led collaborations with 30+ local businesses and media outlets.
Implemented promotional campaigns, influencer partnerships, and seasonal launches that increased returning customers by 40%.
Created and operated a profitable, award-winning ice cream concept for 5 years before successful exit.
Designed all branding, store visuals, and promotional materials.
Directed all marketing initiatives including email sequences, loyalty campaigns, and social media storytelling.
Built collaborations with small businesses, resulting in recurring co-branded product drops and event partnerships.
Scaled operations to consistent profitability and developed replicable marketing playbooks for seasonal sales peaks.
Death Doula & Online Educator
From practitioner to scalable online educator
Kacie already had a strong voice and a growing audience - what she needed was a clear system to turn that visibility into a sustainable business.
Together, we built a conversion-focused ecosystem that supported her transition from 1:1 client work to online education. By clarifying her offers and designing a cohesive customer journey, we created multiple entry points for her audience to engage, learn, and buy (without relying on constant content creation).
The result: a scalable digital storefront, automated sales systems, and a clear path from follower to student.
What We Built
Conversion-focused landing pages
A streamlined digital storefront
Multiple digital offers and lead magnets
Strategic email sequences for nurture and sales
Backend systems to support automation and growth
The Outcome
70% increase in sales pipeline
50% increase in average monthly revenue
Reduced reliance on 1:1 client work
testimonial:
Working with Vicki was an amazing experience. She exceeded my expectations with her creativity and always had great ideas to share. What I loved most was how well she understood me and my business—everything she produced felt like it was a reflection of my own vision. I would happily work with her again and continue to seek her advice.
-Kacie Gikonyo
ACR Companies
Unifying a legacy brand for modern growth
ACR Companies is a long-standing leader in the restoration industry with a forward-thinking vision for the future — but their sales materials hadn’t evolved to reflect it.
Together, we clarified their messaging and refreshed their sales ecosystem to better communicate trust, resilience, and community. The result was a cohesive set of assets that supported their sales team across multiple touchpoints while reinforcing ACR’s role as a modern, people-first industry leader
What We Built
A full refresh of sales collateral with unified messaging
Updated design, copy, and brand alignment
Custom sales decks tailored to different sales conversations
LinkedIn content to reinforce positioning and visibility
The Outcome
Clear, consistent messaging across sales touchpoints
Stronger alignment between brand, vision, and sales efforts
Increased confidence and cohesion in outbound sales conversations
testimonial:
I have been blown away by the tailored experience Vicki has created for our marketing initiatives. She has demonstrated a clear understanding of our needs (plus wants) and delivered everything on-time, exceeding our expectations. I would highly recommend Vicki for anyone looking for reliable, innovative marketing solutions!
ACR Companies
Moon River Retreats
From manual launches to a repeatable sales system
Moon River Retreat Co. was hosting high-end wellness retreats with a strong offering but the behind-the-scenes systems didn’t match the level of the experience.
Together, we built an end-to-end marketing and booking system that guided potential attendees from first touch to confirmed registration with clarity and ease. By designing a conversion-focused funnel and simplifying the onboarding process, we created a launch experience that felt as elevated as the retreat itself.
What We Built
A conversion-optimized landing page
A mapped customer journey from discovery to booking
Strategic email campaigns to nurture leads and drive registrations
A streamlined intake and onboarding system for participants
The Outcome
Exceeded sales goals by 25%
More consistent, stress-free communication with participants
A plug-and-play system that can be reused for every future retreat
testimonial:
Working with Vicki was a wonderful experience. She helped bring my retreat website together and streamlined my courses and booking page, with clarity and ease. Her patience, efficiency, and steady positive energy made the entire process feel smooth and supported. I’m truly grateful for her work and highly recommend her to anyone!
Aimee Jordan, Moon River Retreats
TIME TO SHOW UP LIKE THE NEXT-LEVEL VERSION of ‘YOU’
Build It. Brand It
MAKE IT HAPPEN